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The Advanced Guide to Building a Bigger, More Engaged Facebook Community

Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation. Continue reading →...

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LinkedIn Ranks Most In-Demand Employers of 2012 (Infographic)

LinkedIn has created an algorithm that measures how "in-demand" an employer is on the professional social network. According to the accompanying blog post, the key variables in the equation are...

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New eBook: Advanced Facebook Tactics to Achieve Optimal Page Reach & Engagement

In my latest eBook, Advanced Facebook Tactics to Achieve Optimal Reach and Engagement, I walk you through some of the tactics that have worked for my clients while covering the important areas of...

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6 Key Elements to Social Media Community-Building Success

Here is a nice little infographic that lays out 6 key elements that marketers need to focus on when building, and then engaging with, a robust social media community. Continue reading → Related posts:...

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By the Numbers: Who are the Most Popular Major US Sports Teams on Facebook?

This list looks at all current teams across the NFL, MLB, NHL and NBA and compares their Facebook fan base. Continue reading → Related posts: (August 2013 Update) By The Numbers: 39 Amazing Facebook...

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Google+ Reportedly up to 67 Million Users, but How Engaged are They?

Earlier today, word was spreading that Google+ was up to 150 million users. This report was received with a huge amount of skepticism given that Google released a user total in October as part of their...

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How to Build an Engaged Facebook Fan Base

It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of...

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4 Steps to Easily Increase the Reach of Your Facebook Page Posts

It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people who like that page. So how do you combat the...

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